ORIGIN OF THE CLIMATE Hand SIGN
The climate sign was selected through a collaborative process powered by a team of students from a university network including Stanford, UC Berkeley, Georgetown, the University of Southern California, UC Northridge, and the Monterey Institute of International Studies. Individuals around the globe contributed their ideas for the proposed hand sign, as shown on the left.
Organizations and individuals in 50 countries were consulted on the top dozen hand signs for feedback on cultural appropriateness. With six hand signs remaining, thirteen advisory committee members from top environmental organizations and branding agencies contributed their thoughts on which sign should be chosen, listed below.
Origin of the climate sign image
In 2012 youth from the United States, Korea, Germany, Mexico, United Kingdom, Australia, and Nigeria came together to start a process of creating an image that would unite individuals around the world for climate action.
They wanted something that was distinct, easy to draw so it could be use anywhere, had no language attached to it so it could be used by anyone, was easy to remember, and reflected the issues the planet is currently facing.
Ten designs were proposed by various individuals, and then thousands of people were surveyed from around the world to determine which design resonated with them most. Finally, in 2013 the final climate sign image was created and finalized.
There are several Interpretations of the (print) climate sign. Here are just a few:
● The outer circle represents the atmosphere while the inner circle represents the surface of the planet, highlighting the relationship between the two.
● In our complex and dynamic climate, there is more than just one component. It is not just greenhouse gasses, but water cycles, carbon cycles, and so much more. These arrows represent the interacting cycles that make up our diverse climate.
● The arrows show a need to take forward thinking steps to address climate change caused by humans.
As the 2015 Paris United Nations Climate Conference approached, Paris Mayor Anne Hidalgo, pictured right, gave her input on which top sign should be projected on the Eiffel Tower during COP21. With the projection of the 'C' climate sign on the Eiffel Tower in December of 2015, this hand sign was established as the climate sign.
People consulted for the creation of the universal (hand) climate sign:
FRANCES BEINECKE, FORMER PRESIDENT
CHRIS TACKETT, SOCIAL MEDIA DIRECTOR
TREVOR MARTIN, SOCIAL MEDIA MARKETING MANAGER
JONATHAN PARFREY, EXECUTIVE DIRECTOR
BOB PERKOWITZ, PRESIDENT & FOUNDER
JOSEPH ROBERTSON, GLOBAL STRATEGY DIRECTOR
BRIGITTE GRISWOLD, DIRECTOR OF YOUTH PROGRAMS
AMY KELLER, GLOBAL STRATEGIC PARTNERSHIPS
GEOF ROCHESTER, MANAGING DIRECTOR
PAUL SHAPIRO, VICE PRESIDENT OF FARM ANIMAL PROTECTION
CLARA VONDRICH, FORMER ACCOUNT DIRECTOR, CLIMATE & ENERGY
STACY ANDERSON, BRANDING